IITHE Level 4 Diploma in Digital Marketing

Overview

The IITHE Level 4 Diploma in Digital Marketing is designed to equip learners with the knowledge, tools, and techniques to plan, implement, and manage successful digital marketing campaigns. The course blends theory with practical application, enabling students to explore key digital platforms and develop the creative and analytical skills needed in today’s digital-first world.

This diploma is ideal for aspiring digital marketers, entrepreneurs, marketing assistants, and professionals looking to upgrade their skills in a fast-growing industry.


Entry Requirements:
  • Minimum age: 18 years
  • Completion of high school or equivalent qualification
  • Proficient in English (written and spoken)
  • Basic understanding of marketing principles is helpful but not mandatory
Mandatory Units:
  1. Introduction to Digital Marketing
    • Understand the foundations, evolution, and impact of digital marketing in the modern business world.
  2. Search Engine Optimization (SEO)
    • Learn techniques to improve website visibility on search engines, including keyword strategy, on-page, and off-page optimization.
  3. Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
    • Explore paid advertising strategies including Google Ads, bidding, targeting, and campaign optimization.
  4. Social Media Marketing
    • Gain insights into platforms like Facebook, Instagram, LinkedIn, and X, and how to create engaging, targeted campaigns.
  5. Email Marketing
    • Design effective email campaigns with segmentation, automation, and performance analytics.
  6. Content Marketing Strategy
    • Learn to craft compelling content that aligns with audience needs and enhances brand authority.
  7. Mobile Marketing
    • Understand how to market through mobile platforms, apps, SMS, and responsive design.
  8. Web Analytics and Data-Driven Decision Making
    • Use tools like Google Analytics to monitor performance and improve marketing strategies based on data.
  9. E-commerce and Digital Sales Funnel
    • Explore how to drive traffic, improve conversion rates, and manage the digital customer journey.
  10. Digital Marketing Strategy and Planning
    • Create comprehensive, multi-channel marketing plans aligned with business goals and KPIs.
  11. Online Reputation and Brand Management
    • Manage online presence, handle public feedback, and build a positive brand image digitally.
  12. Legal, Ethical, and Regulatory Considerations in Digital Marketing
    • Understand data protection, privacy laws (e.g., GDPR), advertising standards, and ethical marketing practices.
Duration and Delivery:
  • Duration:Typically completed over one academic year for full-time learners, with flexible options for part-time or distance learning.
  • Delivery Methods:The course is delivered through face-to-face lectures, practical workshops, tutorials, and online learning through approved centers.
Assessment and Verification:
  • Internally assessed via:
    • Practical assignments
    • Project-based case studies
    • Online quizzes and module exams
  • Externally verified by IITHE UK
  • All assessments follow a criterion-referenced model to meet learning outcomes
Progression Opportunities:
  • Advance to Level 5 or Level 6 qualifications in Marketing, Business, or Communications
  • Career pathways include:
    • Digital Marketing Executive
    • SEO/SEM Specialist
    • Social Media Manager
    • E-commerce Coordinator
    • Content Strategist
  • Build freelance digital marketing portfolios or pursue entrepreneurship